A lot of good SEO companies are just around the corner waiting for businesses to avail their services. The question is, how would one know if they are really good in helping out businesses?
Here are some of the signs to check out:
1. They have a list of deliverables. It’s an essential way of knowing if a particular SEO firm is really doing the work for the business. Even if there is no guarantee of first page appearance in search engine results, they are still showing how the work is done. The deliverables that they are working on should include:
I. Sites that actually have follow-back links redirecting to the website of a particular business they handle
II. Audits on the website, content, homepage, and link profile of the business that includes action points.
III. New website content and changes on the existing contents
IV. Weekly and monthly reports that highlight the work they have done, including changes on website rankings
Generally, these SEO firms do a few things that can improve website rankings over time. What’s good about this is that, as long as these agencies are doing something good for the business, there’s always an improvement no matter how slow or fast it is.
2. They propose some improvement recommendations. If these SEO companies recommend certain things to do for a business, it is most likely that they want to establish a working partnership. Complying with what they want would mean seeing the ideal results happen. Here are some of the recommendations they may give:
I. Starting out on social media channels – Twitter, Facebook, YouTube, LinkedIn, Google+ and etc.
II. Integrating these social media channels into the homepage
III. Launching a plan on content marketing
IV. Starting a blog
V. Adding content to the homepage of the business
VI. Adding internal links to existing website content
VII.Optimizing all website content
VIII. Adding tags to the images
IX. Modifying robots.txt to make crawling possible on all pages
X. Creation of sitemap.xml
XI. Improving the speed of the site
XII. Adding WP plugins, such as Yoast or Super Cache, to improve search engine optimization
XIII. Performing audit on link profiles
XIV. Deny spam links
If an SEO company gives any recommendation, it isn’t merely trying to earn more from the partnership. These extra services – content, audit and etc. – might be costly but they are surely helpful for any business.
There are SEO agencies that let go of clients who don’t comply with their recommendations.
3. There is an improvement in the website’s ranking. Who doesn’t want to talk about rankings? People, especially those who are engaged in businesses, love to see improvements on rankings. If an SEO firm can consistently provide better rankings, then a particular business is definitely safe all throughout the project period. Some of the signs that show legitimate rank improvements include:
I. The website’s target keywords are responsible for high rankings.
II. Website appears on the first SERP.
III. There is consistent ranking. A few notches higher or lower is just normal even for weeks. However, significant drops in rankings after a couple of days is bad.
4. Website traffic is going down but revenue is going up. There are some cases in which SEO causes a drop in website traffic. Don’t be bothered about it because it will become a concern only if the revenues are also going down. As long as there is an increase in the revenue while the website traffic is dropping, then, there’s nothing to worry about.
Remember that the goal of businesses is to garner targeted traffic and not just generate a lot of traffic. Receiving less but good website traffic always results to improved revenue.
So, what are the ways of getting good website traffic? Just aim for two things – the right audience and the right variation or combination of longtail keywords. By paying attention to these two elements, businesses should be able to increase conversions and boost revenues.
Check for these signs as you work with SEO firms, as doing so is the only way to make sure that you’re getting your money’s worth.